Swim Hut

I conceptualised and executed comprehensive branding strategies, label designs, and website development for an upscale Australian swimwear boutique catering to the demographic of young to middle-aged adult women. Drawing inspiration from the vibrancy of warm climates and the serenity of oceanic aesthetics, I employed a palette of lively coral hues complemented by pristine white accents to evoke a sense of modern elegance. Leveraging the user-friendly platform Squarespace, I meticulously crafted a website interface that seamlessly integrates youthful design elements with contemporary sensibilities, strategically tailored to resonate with our desired consumer base.