Marsden High

I was tasked with executing a comprehensive rebranding initiative for Marsden High School, a co-educational secondary institution situated in Sydney. The objective was to align the brand identity more closely with the school's vibrant multicultural student body, necessitating a fresh and inclusive visual identity. Maintaining the school's name, motto, and existing colour scheme, I embarked on the creative process. First was the creation of a new logo design, where I integrated symbols of multiculturalism within a circular emblem. This emblem serves as a powerful representation of the collective experiences of the diverse student population and their mutual support within the school environment. Through thoughtful design choices and adherence to the client's directives, I endeavored to cultivate a brand identity that not only resonates with the school community but also celebrates its rich cultural tapestry.