Little Ones

I was entrusted with the creation of branding and packaging design for an eco-conscious children's clothing brand. I was to design shopping bags, clothing tags, and t-shirt tags, alongside the formulation of a comprehensive style guide and versatile logo variations for seamless integration across branding materials. Emphasising the brand's commitment to sustainability, I employed a palette of natural, soft colours to evoke the ethos of 'gentle on the environment' materials. Recognising the target market as parents, I adopted a modern branding approach with a subtle touch of playfulness. Through meticulous attention to detail and strategic design choices, I aimed to strike a harmonious balance between conveying the brand's eco-conscious values and engaging the parent demographic.