Life Water

In this project, I conceptualised campaign and new product ideas for 'Life Water,' a new sports drink targeted towards women. My responsibilities included creating a colour theme, name style, and unique tagline, as well as designing the logo, bottle, and label. Additionally, I developed professional-quality artwork to showcase the new brand. As part of the branding effort, I devised a marketing campaign titled #EmbraceLife, aimed at inspiring women of all ages to embrace adventure and enjoyment. Consumers were encouraged to post photos on social media using the hashtag, with the incentive of a year's free membership to Fernwood Fitness.