Alice's Kefir

I developed a complete brand identity and packaging design for Alice's Kefir. The brief underscored the necessity for a design with playfulness and intrigue. Leveraging my expertise in Adobe Illustrator and Photoshop, alongside a nuanced understanding of colour psychology, I meticulously crafted a design that captivates the audience. Recognising the competitive landscape within the Kefir marketplace, I aimed to appeal the product to the everyday consumer. Through thoughtful imagery and a, eye-catching colour palette, I wanted to evoke sentiments of happiness and well-being, thereby fostering a compelling connection between the product and the consumer on the shelf.